Disgust Attracts Votes

Disgust Attracts Votes

Emotions affect voter turn-out at the polls especially if there is a feeling of disgust toward the opposing candidate.

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The bigger your name, the…

The bigger your name, the…

Being in an elevated position or in the limelight makes you more visible to attack.

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Coaching the Mayor

Coaching the Mayor

When coaching political candidates, one of our key goals is to ensure the candidate’s campaign image will not be the cause of his/her downfall.

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Inside the Psyche of The Angry Protester

Inside the Psyche of The Angry Protester

There are several reasons why people protest. Some protesters are paid and have no personal connection to the cause; while other protesters can have connections that range from mild to strong.

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